The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, SEO is constantly changing, and so is the way we approach marketing. This week, we’re looking at why AI Overviews don’t always align with organic search results, the long game of building customer trust, and whether adding an audio version of your blog is worth it. Here’s what you need to know. What's...
about 1 month ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, Search and marketing are shifting fast, and this week, we’re diving into three major trends that could reshape your strategy. Google is still the dominant search engine, but new data shows alternative platforms like ChatGPT and Perplexity are gaining ground. At the same time, interactive content is...
about 1 month ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, We’ve got some big updates to share this week! From major industry shifts in AI search to insights on the fastest-growing companies of 2024, there’s a lot to cover. But first, we have some exciting news of our own to share! What's The Buzz? BIG NEWS... I am thrilled to share that Growth Machine has...
about 2 months ago • 3 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, In this week’s newsletter, we're looking at 2025 SEO trends that will keep your strategy sharp, the essentials of mobile optimization for better user experiences, and how to rank in google’s AI Overviews. Let's get started! What's The Buzz? In a recent LinkedIn post, content writer Amanda Nze shared...
2 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, The new year is here, and 2025 is already shaping up to be full of exciting opportunities in search and content marketing. In this week’s newsletter, we’re covering why some brands dominate AI-generated answers, how JavaScript impacts search visibility, and the actionable steps you can take to stay...
3 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, This week’s newsletter is packed with exciting updates to keep you at the forefront of content marketing. We’re diving into Google’s December 2024 spam update and what it means for your site rankings, announcing a game-changing Search Console feature for real-time performance tracking, and celebrating...
3 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, Welcome back to our newsletter! In this edition, we’ll break down Google’s guidance on using robots.txt and noindex for optimal crawling and indexing, examine the latest shifts in click-through rates across industries, and explore how emotional context transforms search intent into more impactful...
4 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, Have you been staying in the know? In this edition, we’ll dive into Google’s clarified site reputation abuse policy and what it means for content strategy, unpack the impact of the November 2024 core update, and explore the game-changing potential of ChatGPT’s enhanced web search for SEO professionals....
4 months ago • 2 min read
The Growth Digest Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google. Hey Reader, Keeping up with SEO changes means adapting smarter strategies—and this newsletter is here to help. In this edition, we’ll explore the ins and outs of managing crawl budgets effectively, what's to come for emerging AI tools like Jarvis for SEO, and how to handle the many ups and downs of the search...
5 months ago • 2 min read